"I didn't feel like it was fair to pull him down
because none of us are perfect," Brantley said. "The last few days,
my comment box has been filled with hate mail and people telling me I should
take him down. They are calling him every name in the book."
Once a darling of advertisers and a hero for his life on
and off the links, Woods' image has taken a hit in the midst of accusations of
infidelity with multiple women.
The controversy began after a single-car accident outside
of the Florida mansion the 33-year-old superstar golfer shares with wife, Elin
Nordegren, and their two young children.
Speculation about what led up to the accident was
heightened after the couple declined to speak with investigators.
Us Weekly published a story alleging that Woods had an
affair with Jaimee Grubbs, whom the publication identified as a 24-year-old
cocktail waitress. Woods apologized on his Web site for unspecified
"transgressions."
The golfer said he had let his family down and offered
fans an apology. He also seemed to acknowledge his status as a much-admired
superstar.
"I have not been true to my values and the behavior
my family deserves," Woods' statement said. "I am not without faults,
and I am far short of perfect."
There was a time when many
fans thought Tiger Woods to be beyond reproach.
A golfing phenomenon almost from the cradle, he inspired
countless young people with his multicultural background and effortless
athleticism. Nike, one of his major sponsors, seized on the theme for a
commercial in which children of various ages and races uttered the phrase
"I'm Tiger Woods."
"When you talk to kids about golf, the first words
out of their mouths are 'Tiger Woods,' " said Timothy Sanders, the head
golf professional at Forest Park Golf Course in Baltimore, Maryland. "His
name is the first that comes to their minds."
Sanders runs a junior golf program where almost 200 young
people a year come for instruction.
The golf course is in a predominately African American
area of the city. Sanders said many of the youngsters in the program view Woods
as a role model because of his talent and achievements. He hopes those
qualities don't get lost in the midst of all the controversy surrounding the
golfer's personal life.
"I wish that everyone involved would just speak
their part and let's go on from there," Sanders said. "These are
things that happen in life every day, and they have nothing to do with
golf."
Dan Isett, director of public policy for the Parents
Television Council, said Woods' story could serve as a moment for parents to
impart lessons to their children about celebrities.
"It's important to communicate that celebrities, and
in this case athletes, are people, too, and they make mistakes," Isett
said. "Just because you see someone on television doesn't mean that they
are different than any one else."
The elevation of athletes to role models is not new, said
psychotherapist James P. Krehbiel.
"I think part of it is we are fascinated with heroes
because they become an extension of who we are," Krehbiel said. "We
live through them vicariously, and we develop an identity based on who they
are."
Krehbiel said a distinction should be made between a role
model, who should be emulated, and a hero, who is to be admired.
"Tiger Woods would fit in with the definition of
being a hero," Krehbiel said.
"There's a sense of worship and adulation connected
to a figure like that. Then, of course, when they fall from grace and
they have their problems, somehow we try to pick up the pieces -- and in many
cases now forgiveness is granted quickly and they are back up on their
pedestal."
Watch a discussion on
whether Tiger Wood's image can be saved
John Tauer, an associate professor of psychology and
assistant men's basketball coach at the University of St. Thomas in St. Paul,
Minnesota, says Woods' intensely private personal life has played a role in the
saga.
"I think that part of the reason this firestorm has
hit is that he has been so private, and often times [with] athletes who
maintain their privacy, we assume don't have flaws," said Tauer, who has
written about athletes as role models for Psychology Today. "A guy like
Tiger Woods was elevated to the status of never making any mistakes and that's
not true of any humans. I hate to say this, but we like to see people who are
viewed as perfect get knocked down a little bit."
Tauer said Woods' carefully
cultivated image is now working against him.
"He's made his bed, and no pun intended, he now has
to sleep in it," Tauer said. "We reap what we sow; he's certainly
helped to create this image and while I think he has every right to ask for
privacy, everyone else has a right to be intrigued with the fact that maybe
this guy isn't as perfect as we thought."
Share your views on Tiger Woods
Brantley, who in addition to running Role Models on the
Web is an ordained minister, said countless people have come to his site over
the years looking for information about Tiger Woods as a role model.
Children from across the country use the site to nominate
their personal role models and share their feelings about what a role model
means to them, Brantley said.
Brantley said he believes Woods will now be more admired
as an incredible golfer than as a personal hero.
But Brantley said he will continue to take the stance
that Woods, whom he has never met, shouldn't be disqualified from admiration
simply because of his errors.
"I hope [Woods] appreciates me taking the brunt for
him here," Brantley said laughing.